more cleanup

docs/concepts.md

@@ -7,7 +7,7 @@ answer a couple of questions:
 
 > What _is_ LoopBack?
 
- - A component in the [StrongLoop Suite](http://www.strongloop.com/strongloop-suite).
+ - A component in [StrongLoop Suite](http://www.strongloop.com/strongloop-suite).
  - A library of Node.js modules for connecting mobile apps to a variety of data
  sources.
  - A command line tool, `slc lb`, for generating models and entire applications
@@ -152,7 +152,7 @@ data are not checked.
 
 #### Sanitizing and Validating Models
 
-A Model can be described in plain json or JavaScript. The description is called
+A Model can be described in plain JSON or JavaScript. The description is called
 schema. Once a schema is defined for a Model, it will validate and sanitize data
 before giving it to a Data Source. For example, the `Product` Model has a schema
 that will not change. The example below updates the `Product` Model with a schema

docs/intro.md

@@ -15,7 +15,7 @@ functionality and data that is in your datacenter and the cloud.
 Since LoopBack is built on open source, it is highly extensible and
 familiar with developers already using Node.
 Node.js leverages Javascript - the ubiquituous language of the web
-that most developers have already had familiarity with it's ease of
+that most developers have already had familiarity with its ease of
 use.
 
 ---

docs/resources.md

@@ -1,6 +1,6 @@
 ###Resources
 
-LoopBack was created by StrongLoop. For more information, check out
-the Node Republic - a community around Node and StrongLoop products.
+LoopBack was created by [StrongLoop](http://www.strongloop.com). For more information, check out
+the [Node Republic](http://www.strongloop.com/node-republic) - a community around Node and [StrongLoop](http://www.strongloop.com) products.
 
 ---