diff --git a/docs/assets/loopback_ov.png b/docs/assets/loopback_ov.png
index 14fce684..2c09004d 100644
Binary files a/docs/assets/loopback_ov.png and b/docs/assets/loopback_ov.png differ
diff --git a/docs/concepts.md b/docs/concepts.md
index b61b6cb2..82be9874 100644
--- a/docs/concepts.md
+++ b/docs/concepts.md
@@ -172,7 +172,7 @@ SOAP Web Services, and Storage Services, as data sources.
LoopBack allows you to connect to many sources of data and services both in the
cloud and on-premise in your data center. DataSources are accessed through a
plugin called a Connector in LoopBack. Plugins are highly customizable and
-extensible. Unlike other mobile backend, LoopBack can leverage your existing
+extensible. Unlike other mobile backends, LoopBack can leverage your existing
data and organize them in the form of models.
Connectors implement the data exchange logic using database drivers or other
@@ -230,9 +230,88 @@ As well as its management sub-components:
- Editor - ***Coming Soon***
- Admin Console - ***Coming Soon***
-- LoopBack Shell
+- LoopBack Node.js API
- Repository/Registry
![loopback_overview](assets/loopback_ov.png "LoopBack Overview")
+At first glance, LoopBack looks like just any other API tier. But
+looks can be deceiving. Here are some key differentiators that make
+Loopback stand out as an api tier built for mobile:
+
+1. Model APIS are surfaced over REST without writing code
+2. The Datasource Juggler is modern ORM that supports supports
+not only traditional RDBMS, but also noSQL and services
+3. As a mobile backend as a service (mBaaS) we help you leverage
+valuable existing data in your mobile app as well dynamically create
+new schema or schemaless data
+
+
Mobile clients
+We're putting a lot of effort into building flexibility and
+functionality into our mobile client SDKs. The ultimate goal is to
+preserve what's familiar to the mobile developer in their native
+platform and empower them with seamelss backend functionality.
+
+All mobile clients call into the mobile API tier through REST.
+Protocol binding within LoopBack actually has a plugin architecture
+so that you can switch to websockets for example for more real time
+capabilities in the future.
+
+ API Gateway
+The first line of defense and entry is the API gateway. This
+sub-component of LoopBack acts as a reverse-proxy to the rest of
+LoopBack. It provides OAuth2 base security, will mediate between
+multiple data formats and acts as a quality of service layer for your
+API providing instrumentation and other aspect level functionality.
+
+ API Server
+The core of LoopBack is the API Server where models are registered
+and hosted during runtime. Models are automatically exposed through a REST endpoint.
+
+The API server also will run batch processes or scheduled jobs as a
+mobile backend for functions like mass push notifications.
+
+ Enterprise Connectors
+LoopBack lets you leveratge existing data and services that you need
+in your mobile apps just as you do in your web apps. LoopBack has a
+layer of abstraction provided by the DataSource Juggler so that all
+you need to worry about is your model. The Datasource Juggler
+accesses the underlying [datasources](http://docs.strongloop.com/loopback/#data-sources-and-connectors) through Enterprise
+Connectors.
+
+ Editor
+LoopBack comes with a rich set of [Node.js based APIs](http://docs.strongloop.com/loopback/#nodejs-api).
+The editor is a web based GUI that makes it even easier to define,
+configure and manage your mobile apps and models without having to
+write code. The editor will also facilitate the process of
+[discovering models](http://docs.strongloop.com/loopback/#datasourcediscovermodeldefinitionsusername-fn) and [schemas](http://docs.strongloop.com/loopback/#datasourcediscoverschemaowner-name-fn)
+from datasources to give you a headstart on building your app.
+
+ Admin Console
+Each LoopBack development environment is fully self contained. When
+working in the enterprise, there is a need to distribute work much
+like how distributed source control systems like `git` have risen and
+evolved. When combining the work ouput from multiple LoopBack
+development environments into a single enterprise runtime, the Admin
+Console helps with merging and maintaining configuration as well as
+deployment.
+
+
+ Repository
+All development in LoopBack ends up as metadata that's stored in JSON
+config files. Config files are distributed, merged and
+consolidated centrally into the Repository. The Repository is
+centrally maintained by an admin through the [Admin
+Console](http://docs.strongloop.com/loopback#admin-console) where
+policies like security are defined and configured.
+
+
+ LoopBack Node.js API
+All manipulation of the metadata that constitutes the entire runtime
+of the mobile API is done through an internal Node.js API. In the
+spirit of truly "eating our own dog food" - the API powers the
+editor and any other tools that are included with LoopBack.
+
+
+
---
diff --git a/docs/quickstart.md b/docs/quickstart.md
index 0c70bf93..9b66bf7e 100644
--- a/docs/quickstart.md
+++ b/docs/quickstart.md
@@ -29,7 +29,7 @@ $ slc run app
> Open the app in a browser.
-The sample app should now be running at . The homepage of
+The sample app should now be running at http://localhost:3000. The homepage of
the sample app lists several sample requests you can make against the LoopBack
REST API.